Sofa

10 Years, One App, My Dream Job

Shawn Hickman

14 Sep 2025

It has officially been 10 years since I launched the very first version of Sofa 🤯.

It’s genuinely wild to see where Sofa is today. What started out as a simple tool for keeping track of movies to watch, has grown into a full-featured product for organizing your downtime experiences.

If you’ve ever used, looked at, talked about, shared, or even thought about Sofa, thank you. I’m so lucky for this to be my job ❤️.

Two Years as a Full-Time Indie iOS Developer: How It's Actually Going

I’ve officially been a full-time indie developer for two years 🤗! Here’s a video of me yapping about what’s going well and what I’m struggling with. Enjoy!

Sofa Planner Beta

Your downtime isn't just about what you watch, read, and play. It's also about where you go and what you do. Sofa has always helped you organize what to watch, read, and play. But your downtime is more than just media consumption. It's also

Some Photos from Ocean City, NJ Boardwalk

We finally had some nice weather and decided to drive to OCNJ for some pizza. It was nice to just be outside.

The Day Nintendo Crashed Sofa's Podcast Player Launch

In this episode of Worklog, I talk about the launch of Sofa's new podcast player. Specifically, the marketing work I did before the launch, how the launch day/week went, and what I've been working on after the launch...and how Nintendo may have got in

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Two Years as a Full-Time Indie iOS Developer: How It's Actually Going

Sofa Planner Beta

Some Photos from Ocean City, NJ Boardwalk

The Day Nintendo Crashed Sofa's Podcast Player Launch